YUCCIE

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These images were created for a project exploring subcultures. I chose to look at the subculture Yuccie. Yuccie represents ‘young, urban, creatives’ that have a keen eye for fashion, and more particularly streetwear. I both styled the shoot and took the photos. The creative direction for the shoot was to ensure a natural and not overly posed set of images, that captured both the model but also strongly highlighted the styling and outfit of the model.